Aligning business performance and meeting the needs of the community/society

Throughout my life, I have witnessed the conflict between business performance being built around solely shareholder value, and the requirement for business to serve the needs of communities and societies. This particularly came into focus for me when I returned from living in the Middle East to live in England in June 2009. I was stunned by the complete focus on profit generation to the total exclusion of customer value. Companies have learnt to put into place terms and conditions, and business processes that are able to legitimately extract revenues from customers whilst at the same time minimise their cost of serving the customer.

I had the opportunity to read a great article in the Harvard Business Review that I thoroughly recommend to you. Creating Shared Value by Michael Porter and Mark Kramer with the following link:-http://hbr.org/2011/01/the-big-idea-creating-shared-value/ar/1