What is the similarity between the 2018 Football World Cup and Major Capital Project Business Development?

As many of you will know, the decision was taken by FIFA to award the 2018 games to Russia. How could this happen? What was the basis of such a decision? Were England mistreated?

Whenever one approaches a major opportunity such as the World Cup, the decision-making process comprises three elements: – technical, commercial and political. The 2018 decision was no different. From the outset, I wonder if England had evaluated correctly the likely weighting of these three elements that would take place when the final decision was being made in Zurich. Many capital projects, have a decision-making balance where the technical and commercial components represent >90% of the decision with politics <10%. I should point out that politics can cover both legitimate and illegitimate (i.e. corruption) aspects.

However, based upon what has been reported, the England bid was both technically and commercially superior to the Russian bid. It can therefore only be assumed that the weighting in terms of the decision-making was that political considerations would provide greater than 50% towards the decision. This is perfectly legitimate, in the event FIFA had made this known to the bidders. Alternatively, England should have ensured before they committed themselves to bidding (or their bid costs) of the evaluation criteria in terms of weighting. Was this done?

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